From a wide-eyed child actor on EastEnders to a polished performer, model, and influencer, Maisie Smith has grown up in front of the British public. Her journey has been marked by breakout roles, viral television appearances, and a steady transformation into one of the most recognizable young stars in the UK entertainment industry.
As of 2025, Maisie Smith’s net worth is estimated at £4.2 million, built through acting salaries, television appearances, endorsements, and her expanding presence on social media.
In this article, we explore the full scope of the net worth of Maisie Smith, from her early career to her big breaks, lifestyle and assets, media scrutiny, and what the future holds for her in acting and beyond.
| Information | Details |
|---|---|
| Full Name | Maisie Louise Collender Smith |
| Date of Birth | July 9, 2001 |
| Age (2025) | 24 years old |
| Place of Birth | Westcliff-on-Sea, Essex, England |
| Nationality | British |
| Profession | Actress, Singer, Dancer, Social Media Influencer |
| Known For | Role as Tiffany Butcher on EastEnders, finalist on Strictly Come Dancing, stage role in Strictly Ballroom: The Musical |
| Estimated Net Worth (2025) | £4.2 million |
| Education | Trained at the Singer Stage School in Leigh-on-Sea |
| Early Career | Film debut as young Elizabeth I in The Other Boleyn Girl (2008), before joining EastEnders the same year |
| Spouse | Not married as of 2025 |
| Relationships | In a relationship with Max George (The Wanted) |
| Children | None |
| Residence | Believed to split time between Essex and London |
| Major Achievements | National Soap Awards, finalist on Strictly Come Dancing, praised theatre performances, and established a strong social media presence |
| Primary Income Sources | Acting, theatre, television appearances, endorsements, influencer partnerships |
| Public Image | Known for her versatility, bold fashion choices, relatable personality, and resilience in navigating fame from a young age |
What is the Net Worth of Maisie Smith in 2025?
As of 2025, Maisie Smith’s net worth is estimated at £4.2 million. This wealth reflects her longevity in the entertainment industry, her versatility as a performer, and her ability to transition from child star to mainstream celebrity.
From her breakthrough role in EastEnders to her time on Strictly Come Dancing and Celebrity SAS: Who Dares Wins, Maisie has built a career that continues to expand across television, theatre, and social media.
Breakdown of Income Sources
The net worth of Maisie Smith is shaped by several key revenue streams:
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Acting Salary: Her longest and most consistent source of income has been her role as Tiffany Butcher on EastEnders. As one of the most recognizable young faces on the show, she earned a steady salary for years, providing a solid financial base. June Brown co-starred with Maisie in EastEnders.
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Television Appearances: Beyond soap acting, Maisie boosted her earnings with reality and competition shows. Her participation in Strictly Come Dancing in 2020 significantly raised her profile, and later appearances in Celebrity SAS: Who Dares Wins and game shows added further income.
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Theatre Performances: Maisie has transitioned successfully into the theatre world, most notably starring in Strictly Ballroom: The Musical. Theatre contracts add another layer of earnings, showcasing her talent as a live performer.
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Endorsements and Modeling: With her growing popularity, Maisie has attracted endorsements and brand collaborations in fashion, beauty, and fitness. She has also modeled for various campaigns, capitalizing on her style credentials and online following.
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Social Media Influence: Active on Instagram and TikTok, Maisie monetizes her platform through sponsored posts and partnerships with lifestyle brands. Her digital presence strengthens her status as both a performer and an influencer.
Contribution of Major Roles and Projects
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EastEnders: Maisie’s two-decade connection with the soap not only gave her steady earnings but also national fame. This role laid the foundation for much of her career wealth.
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Strictly Come Dancing: Participation in the BBC competition boosted her visibility, leading to higher-value endorsements and further television opportunities.
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Theatre Career: Her move into stage productions has diversified her income, proving her ability to succeed beyond television.
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Endorsements: Brand partnerships and modeling opportunities continue to supplement her acting career, pushing Maisie Smith’s net worth beyond many of her contemporaries in British soaps.
Taken together, these varied streams of income demonstrate how Maisie has successfully avoided being typecast as only a soap actress. Her ability to diversify her career ensures that the net worth of Maisie Smith remains strong and positioned for growth.
Maisie Smith Net Worth Forecast
Given her continued presence in entertainment, endorsements, and theatre, the net worth of Maisie Smith is likely to increase steadily over the next decade. If she maintains her career momentum, expands into higher-profile projects, and grows her influence online, her wealth could climb substantially.
Projected Growth of Maisie Smith’s Net Worth (in GBP millions)
| Year | Conservative Estimate | Moderate Estimate | High-Growth Estimate |
|---|---|---|---|
| 2025 | £4.2M | £4.2M | £4.2M |
| 2030 | £6M | £8M | £10M |
| 2035 | £9M | £12M | £15M+ |
This projection shows that the net worth of Maisie Smith could potentially double or even triple by 2035, depending on the trajectory of her career and entrepreneurial choices.
How did Maisie Smith become so Rich?
The foundation of Maisie Smith’s net worth comes from her long-running role on EastEnders, which established her as a household name.
She expanded her earnings through reality TV, theatre performances, and brand endorsements. By combining steady acting income with social media influence, the net worth of Maisie Smith has grown to £4.2 million in 2025.
Acting Career & Rise to Fame
Maisie Smith entered the public eye at a very young age. In 2008, she was cast as Tiffany Butcher (initially Tiffany Dean) on the BBC soap EastEnders, making her debut at just six years old. Her character became an integral part of the show’s iconic Butcher and Jackson families, and she remained connected to the role through several stints until 2022.
During her time on EastEnders, Maisie was involved in dramatic and challenging storylines, ranging from lighthearted family moments to serious arcs involving teen romance, grooming, and emotional trauma.
Her performances earned her recognition at national soap awards, with wins and nominations in categories such as Best Young Actor and Best Dramatic Performance. These years on EastEnders laid the financial and professional foundation for the growth of Maisie Smith’s net worth.
Expansion into Other Media
Film Appearance
In the same year she first appeared in EastEnders, Maisie played a younger version of Elizabeth I in the film The Other Boleyn Girl (2008). Although it was a minor role, it provided her with early experience in cinema and expanded her acting credentials.
Reality TV & Dance Competitions
A major turning point in her career came in 2020 when Maisie competed in Strictly Come Dancing with professional partner Gorka Marquez. She impressed both judges and audiences, ultimately reaching the final and finishing as a runner-up.
This exposure introduced her to a broader audience outside of soap fans and boosted her profile significantly, contributing to higher-value endorsements and the expansion of Maisie Smith’s net worth.
In 2022, she took on another challenge by appearing on Celebrity SAS: Who Dares Wins. The demanding format showcased her resilience and versatility, further enhancing her reputation as more than just a soap actress.
Theatre & Stage Work
Maisie has also proven her talent on stage. In 2022, she starred as Fran in Strictly Ballroom: The Musical, earning praise for her performance and demonstrating her ability to adapt to live theatre. She has since continued to pursue stage roles, including upcoming productions of The Talented Mr Ripley and Jeff Wayne’s The War of the Worlds – Spirit of Man.
Her ability to balance soap acting, reality television, film, and theatre illustrates the diversity of her career. Each of these ventures adds to the net worth of Maisie Smith, securing her financial growth and establishing her as a multi-talented entertainer.
Brand Partnerships & Endorsements
Known and Rumored Brand Deals
Beyond acting and theatre, endorsements have become an important contributor to Maisie Smith’s net worth. Over the years, she has been linked to collaborations with several fashion, fitness, and beauty brands.
Known for her bold style and striking red hair, Maisie has appeared in campaigns and promotional content that highlight her unique look. While not every deal is publicly disclosed, she is frequently approached by lifestyle companies eager to tap into her loyal fan base.
She has teamed up with George at Asda to front its latest G21 collection, landing in stores nationwide on 23rd January
Influencer and Brand Ambassador Roles
Maisie has also embraced the role of influencer. With a strong following on Instagram and TikTok, she regularly posts fashion-forward looks, workout routines, and behind-the-scenes glimpses into her life.
These platforms give her the perfect stage for sponsored content, from beauty lines and skincare products to clothing brands. As a result, Maisie has become a brand ambassador for labels that align with her youthful and confident image.
Her popularity on social media helps her reach a younger demographic, making her particularly appealing to brands in fashion and lifestyle. This digital presence not only boosts her public profile but also ensures that the net worth of Maisie Smith continues to grow steadily alongside her entertainment work.
How Endorsements Amplify Her Earnings
For an actress like Maisie, endorsements and influencer deals offer earnings that can sometimes rival or even exceed acting salaries.
Campaigns with fashion or beauty labels typically pay in the thousands, and long-term ambassador roles can provide steady streams of income. Combined with her acting and theatre work, these partnerships diversify her income and provide financial security.
By leveraging both her television fame and her social media presence, Maisie has positioned herself as more than just a performer. She has become a marketable brand in her own right, which amplifies the value of Maisie Smith’s net worth far beyond her acting career.
Lifestyle and Assets
Residence and Property
Maisie Smith has been in the public eye since childhood, and with that visibility has come financial stability. While she has not publicly flaunted lavish mansions, she is believed to split her time between her family home in Essex and a London residence close to her work commitments.
As her career and finances continue to grow, speculation suggests she may invest in more high-end real estate, which would add long-term value to Maisie Smith’s net worth.
Fashion Tastes and Luxury Items
Fashion is one of Maisie’s most recognizable trademarks. She is known for bold outfit choices that mix streetwear with high-end pieces, often experimenting with vibrant colors, statement dresses, and striking red-carpet looks.
She has been spotted in labels like Zara, PrettyLittleThing, and occasionally luxury designers, balancing accessible fashion with aspirational style.
Maisie’s fearless approach to fashion has made her a trendsetter, particularly among younger fans who follow her Instagram and TikTok for inspiration.
Her image as a style icon not only cements her reputation but also attracts lucrative brand collaborations. These partnerships directly strengthen the net worth of Maisie Smith, proving that her sense of style is as valuable as her acting talent.
Travel, Public Appearances, and Events
With her rising celebrity status, Maisie frequently attends red-carpet premieres, award ceremonies, and fashion events.
Each appearance reinforces her personal brand and keeps her in the public conversation. Beyond the UK, she enjoys traveling with friends and her partner, often sharing moments from holidays on social media.
Her travel content blends leisure with work, since many trips are tied to brand collaborations or promotional opportunities. Whether it is a glamorous night at a London gala or a sun-soaked holiday abroad, these experiences amplify her influencer appeal and ensure that the net worth of Maisie Smith continues to grow alongside her lifestyle choices.
Maisie’s Controversies and Public Image
Media Scrutiny and Public Perception
Since growing up on television, Maisie Smith has been no stranger to media attention. Her career on EastEnders meant that she was thrust into the spotlight from the age of six, and over the years, the tabloids have closely followed her personal life, fashion choices, and relationships.
Public perception of Maisie has generally been positive, with many admiring her talent and resilience, though like many young celebrities, she has also faced her share of criticism.
Rumors, Criticisms, and Scandals
One of the most high-profile aspects of Maisie’s life has been her relationship with singer Max George from The Wanted. Their romance sparked widespread discussion due to their age gap, with some media outlets framing it as controversial. Despite the scrutiny, the couple has often shared their affection openly on social media, showing confidence in their relationship.
Maisie has also occasionally faced criticism for her bold fashion choices, with some tabloids labeling her outfits as “too daring.”
However, these moments have done little to harm her image and, in fact, have reinforced her reputation as someone unafraid to stand out. Unlike many celebrities of her generation, she has largely avoided major scandals, which has helped maintain the stability of Maisie Smith’s net worth of £4.2 million.
Handling Privacy and Public Image
Maisie’s approach to public life is a blend of openness and discretion. While she shares parts of her career and lifestyle with fans on Instagram and TikTok, she is careful not to expose every detail of her private world. This balance allows her to remain relatable while protecting her personal life.
By keeping a professional focus on acting, theatre, and endorsements, Maisie has built a reputation as a hardworking and grounded performer.
Her ability to navigate media scrutiny without letting it derail her career is a key reason why the net worth of Maisie Smith has grown steadily and why she continues to be a respected figure in the British entertainment industry.
Early Life and Background
Childhood and Family
Maisie Louise Collender Smith was born on 9 July 2001 in Westcliff-on-Sea, Essex, England. Growing up in Essex, she showed an early interest in the performing arts and was supported by her parents, Julia and Stephen Smith, who encouraged her creative ambitions.
Maisie has one sister, Scarlett, and together they grew up in a close-knit household that fostered her love for performance.
From a young age, Maisie demonstrated a flair for entertaining, often singing, dancing, and acting at home and in school productions. This natural confidence set the stage for a career in the spotlight that would later fuel the rise of Maisie Smith’s net worth.
Early Interests and Training
Recognizing her talent early, Maisie’s parents enrolled her at the Singer Stage School in Leigh-on-Sea, where she trained in acting, singing, and dancing. This early training was instrumental in preparing her for a professional career. By the time she was seven, Maisie had already landed her first major acting role.
Her first big-screen appearance came in 2008 when she played a young Elizabeth I in The Other Boleyn Girl. That same year, she was cast in her career-defining role as Tiffany Butcher in EastEnders. This combination of early training and breakthrough opportunities marked the beginning of a career that would see the net worth of Maisie Smith grow to £4.2 million by 2025.
Personal Life and Relationships
Relationships and Boyfriend
Maisie Smith’s personal life has been a consistent subject of media coverage, particularly her relationship with Max George, singer from the boy band The Wanted.
The couple first sparked dating rumors in 2022 when they were spotted together, and they later confirmed their romance with affectionate social media posts. Their relationship attracted attention largely due to their 13-year age gap, which fueled tabloid headlines and online debates.
Despite the scrutiny, Maisie and Max have presented a united front, often appearing together at events and sharing glimpses of their life on Instagram.
Before Max George, Maisie was linked to a few rumored relationships, though none were confirmed publicly. She has generally kept her dating life private, focusing instead on her career.
Marriage and Family
As of 2025, Maisie Smith is not married and has not announced plans for a wedding. She has no children and has stated in interviews that her focus remains on her acting and performance career.
While her relationship with Max George continues to generate media interest, Maisie has chosen not to let her private life overshadow her professional achievements.
Balancing Privacy and Public Attention
Maisie’s approach to personal life reflects the balance she maintains between fame and normalcy. By occasionally sharing her relationship but avoiding overexposure, she keeps a level of privacy that many young celebrities struggle to maintain.
This discretion strengthens her public image and ensures that conversations about her continue to center on her work as an actress and performer, rather than solely on her relationships.
Her ability to handle both personal scrutiny and professional commitments with maturity contributes to the stability of Maisie Smith’s net worth of £4.2 million, proving that she has built a career with both resilience and focus.
Maisie’s Legacy and Future Outlook
Influence and Identity
Maisie Smith has successfully transitioned from child star to a multi-talented performer, proving that she is far more than her EastEnders role.
By stepping into reality TV, theatre, and live performance, she has shown range and adaptability that many soap actors struggle to achieve. This evolution ensures that her identity is not confined to Tiffany Butcher but extends into being a dancer, singer, and stage actress.
Her influence in British entertainment continues to grow, particularly among younger audiences who follow her on social media.
She has become a relatable figure for Gen Z fans while still commanding respect as an actress with over 15 years of industry experience. This crossover appeal strengthens her brand and is one of the key reasons why Maisie Smith’s net worth of £4.2 million is expected to rise in the years ahead.
What’s Next for Maisie?
Looking forward, Maisie Smith’s career is filled with potential. On stage, she is already confirmed for major productions such as Jeff Wayne’s The War of the Worlds – Spirit of Man tour in 2025. These roles highlight her ambition to solidify herself in theatre while keeping the door open for new television and film opportunities.
Beyond acting, Maisie has the potential to expand into fashion, fitness, or multimedia ventures. With her strong online presence and stylish public persona, she could follow in the footsteps of other celebrities who have launched successful personal brands.
Whether through a fashion line, fitness program, or digital lifestyle content, these ventures would not only expand her influence but also significantly grow the net worth of Maisie Smith.
Forecasting Growth
Given her current trajectory, Maisie Smith is on track to move well beyond her £4.2 million valuation. By 2030, she could realistically double her wealth through a mix of acting contracts, theatre productions, and endorsements.
If she leverages her social media influence into entrepreneurial projects, her net worth could triple or more by 2035.
Her legacy will ultimately be defined by her ability to reinvent herself. From soap star to theatre actress, reality TV finalist, and influencer, Maisie Smith embodies the resilience and versatility needed to thrive in modern entertainment.
The financial success tied to Maisie Smith’s net worth is simply a reflection of the broader cultural influence she is building year by year.
Final Thoughts
From her debut as Tiffany Butcher on EastEnders to her evolution into a theatre performer, reality TV star, and influencer, Maisie Smith has grown into one of the UK’s most versatile young entertainers. Her ability to adapt and expand her career has helped her build a solid fortune, with Maisie Smith’s net worth in 2025 estimated at £4.2 million.
More than financial success, the net worth of Maisie Smith represents her resilience, perseverance, and talent for reinvention. She has proven that she is not defined by child star typecasting but by her ability to evolve and inspire, making her a lasting presence in British entertainment.
Frequently Asked Questions About Maisie Smith
Who is Maisie Smith?
Maisie Louise Collender Smith, born on 9 July 2001 in Westcliff-on-Sea, Essex, is an English actress, singer, dancer, and social media influencer. She is best known for playing Tiffany Butcher on EastEnders and for her performances on Strictly Come Dancing, Celebrity SAS: Who Dares Wins, and Strictly Ballroom: The Musical.
What is Maisie Smith’s net worth?
As of 2025, Maisie Smith’s net worth is estimated at £4.2 million. Her earnings come from acting, theatre productions, television appearances, endorsements, and her strong presence on social media.
How did Maisie Smith accumulate her wealth?
The net worth of Maisie Smith has grown through multiple income streams:
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A long-running role on EastEnders from 2008 to 2022
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Television appearances, including Strictly Come Dancing and Celebrity SAS: Who Dares Wins
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Theatre roles in Strictly Ballroom and other stage productions
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Brand endorsements and influencer partnerships in fashion and lifestyle
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Income from her large social media following on Instagram and TikTok
What are Maisie Smith’s career highlights?
Maisie’s career highlights include her breakout role as Tiffany Butcher on EastEnders, reaching the final of Strictly Come Dancing in 2020, starring in Strictly Ballroom: The Musical, and taking part in Celebrity SAS: Who Dares Wins. She has won awards for her performances on EastEnders and is recognized as one of the most promising young talents in British entertainment.
Was Maisie Smith involved in controversies?
Maisie Smith has largely avoided major scandals. However, her relationship with Max George from The Wanted attracted media attention due to their age gap, and some of her fashion choices have sparked tabloid commentary. Despite this, she has maintained a positive public image, allowing Maisie Smith’s net worth to continue rising.
What is known about Maisie Smith’s personal life?
Maisie Smith is in a relationship with singer Max George. The couple often shares their affection openly on social media, despite scrutiny from tabloids. As of 2025, she is not married and does not have children, focusing instead on her career and personal growth.
How does Maisie Smith balance fame and privacy?
Maisie strikes a balance by sharing career updates and glimpses of her personal life on social media while keeping certain aspects private. This approach allows her to stay relatable to fans without overexposing her private world, reinforcing the stability of her career and the steady growth of Maisie Smith’s net worth.
How does Maisie Smith spend her wealth?
Maisie enjoys fashion and is known for bold style choices that mix streetwear with designer labels. She invests in luxury clothing, travel experiences, and lifestyle upgrades, while also keeping close ties to her family in Essex. Her spending reflects a balance of youthful indulgence and grounded living.
What is Maisie Smith’s legacy in entertainment?
Maisie Smith’s legacy lies in her transformation from child star to versatile entertainer. She has proven that she is more than a soap actress, building a career across television, theatre, and social media. The net worth of Maisie Smith is not just a measure of money but a reflection of her adaptability, perseverance, and influence in British entertainment.
